What I Purchased this Week – My Amazon Reviews – Attitude Shampoo

In the search for a shampoo that’s both gentle on the scalp and safe for your health, one product has been gaining serious attention: ATTITUDE Hair Shampoo, Soothing Oat for Dry and Damaged Hair. With EWG VERIFIED™ status, a plant-based formula, and rave reviews from users looking to ditch harsh chemicals, this shampoo checks a lot of clean-beauty boxes. But does it actually deliver results? Let’s dive into the details.

Bonus – After trying it once, I set it up on my Subscribe and Save list. Now I receive up to 15% off each order AND it arrives at my door every month. No more keeping track of how much shampoo is left and running out. Even better? It’s a FRACTION of the cost of the salon brand I have used for years AND is made with clean ingredients. A win-win!

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What Makes ATTITUDE Shampoo Different?

This shampoo stands out for a few key reasons—starting with its EWG VERIFIED™ certification, which means it meets the Environmental Working Group’s strictest standards for safety, ingredient transparency, and health. It’s made from 98% naturally derived ingredients, is vegan and cruelty-free, and doesn’t contain parabens, sulfates, or synthetic fragrances.

The hero ingredients include oat extract, known for its calming and anti-inflammatory properties, and avocado oil, which is rich in healthy fats and works to hydrate dry or damaged hair. It’s dermatologist-tested and crafted specifically for sensitive scalps, making it a strong contender if you struggle with irritation or dryness.

First Impressions: Texture, Scent & Application

The formula has a lightweight, silky texture and creates a modest lather—thanks to the use of sodium coco-sulfate, a milder coconut-derived alternative to traditional sulfates. It rinses cleanly without leaving a heavy film behind.

The scent is subtle and soothing. While not fragrance-free, it uses naturally derived aromas that don’t overwhelm—think gentle, slightly sweet notes rather than anything perfumey. This makes it a great option for those with fragrance sensitivities who still want a light scent.

Does It Actually Work?

Here’s where it gets interesting. For many users—especially those with fine, straight, or color-treated hair—this shampoo delivers soft, clean, and manageable results. Hair feels nourished without being weighed down. If your scalp tends to feel tight or irritated after washing, the oat extract can be incredibly soothing.

However, those with coarse, curly, or very dry hair might find it a bit underwhelming in the moisture department—at least on its own. While avocado oil adds hydration, it may not be enough for hair types that crave heavy-duty moisture. Pairing it with a richer conditioner (like ATTITUDE’s Nourish & Shine Avocado Conditioner) may help balance things out.

Other Options Available:

If the Soothing Oat Shampoo isn’t a perfect fit for your hair needs, ATTITUDE offers several other clean, plant-based formulas tailored to specific concerns. Each one is also EWG VERIFIED™, vegan, cruelty-free, and made with naturally derived ingredients—so you don’t have to compromise on safety to find your perfect match.

Color Care

Formulated for color-treated hair, this version helps maintain vibrancy without harsh sulfates or stripping agents. It gently cleanses while locking in color and moisture, thanks to nourishing ingredients like pomegranate extract and avocado oil. Ideal for extending the life of dyed hair while keeping it soft, shiny, and protected.

Extra Gentle

This ultra-mild formula is perfect for those with sensitive scalps or fine hair. It adds volume without weighing hair down, using oat extract and lightweight conditioners to boost body and fullness. Free of fragrance and ideal for daily use, it’s a go-to option if you want lift and softness without irritation.

Volume and Shine

For dull, limp hair, the Volume & Shine formula brings back bounce and brightness. Infused with antioxidant-rich ingredients like white tea and jojoba protein, it smooths strands, enhances shine, and adds lightweight volume. It’s a great everyday shampoo if you want your hair to look healthy and naturally vibrant.

Clean Beauty with a Conscience

One thing that’s undeniable: ATTITUDE as a brand is leading the charge toward safer, eco-conscious personal care. From biodegradable formulas to recyclable packaging, their mission aligns with a cleaner planet and cleaner you. If you’re looking to simplify your shower routine without compromising on health or performance, this shampoo is a smart step forward.

ATTITUDE Soothing Oat Shampoo or another scent, is a great find if you’re looking for a gentle, clean, and responsibly made shampoo. While it might not be deeply moisturizing enough for thick or curly hair without a conditioner, it delivers well for most hair types—especially if you have a sensitive scalp and prefer fewer chemicals in your daily routine.

It’s not just about what’s in the bottle—but what’s not. And in that regard, ATTITUDE really delivers.

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